Meet CB

Our Founder & Chief Strategy Officer

Strategist.
Storyteller. Soul of CB and Co.

Carolina Bermúdez is a brand strategist, creative director, and marketing advisor known for her rare ability to blend clarity with creativity - and turn brand vision into momentum.

Over the last 15 years, she’s helped launch, evolve, and reposition brands across industries: from Fortune 500 boardrooms to boutique experiences, from cultural institutions to luxury fashion, from social impact startups to legacy media.

She founded CB and Co to do things differently. To offer thoughtful, high-impact brand strategy for leaders who don’t fit the mold - and don’t want to. CB and Co was born from the idea that great strategy is both clear and creative, structured and soulful.

Through a unique model that integrates strategic consulting, visibility experiences, and brand mentorship, Carolina helps brands and talent move with clarity, resonance, and purpose.

Let’s Co-Create

Our Philosophy :

Where Strategy Meets Soul

Clarity with Conviction

We simplify the complex to unlock focus, confidence, and momentum. When your message is clear, your brand becomes undeniable.

Co-Creation with “Complicidad”

We don’t just deliver - we co-create. Built on trust, chemistry, and a shared vision, every engagement becomes a strategic partnership rooted in meaning.

Creativity with Intention

From frameworks to final touches, we bring beauty with purpose - where craft, context, and care meet in every detail.

“Because brands that lead with meaning build more than momentum, they build legacy.” - C.B.

Our Proven Expertise

Led global campaigns, rebrands, and launches with clarity, precision, and soul - blending strategy with emotionally intelligent storytelling.
From luxury and lifestyle to CPG and media, we’ve delivered clarity in categories that shape culture and commerce.
Fluent in Spanish-English markets, CB and Co builds brands that resonate across languages, cultures, and customer mindsets.
Recognized for redefining how brands communicate, grow, and connect with purpose - not just polish.
From global giants to nonprofits, our work adapts with rigor, empathy, and founder-first partnership.
Deep specialization in aspiration-driven sectors - where aesthetic fluency and strategic precision are essential.