Smart Strategy. Soulful Brands.
CB and Co is a marketing consultancy firm for founders, creatives, and brands ready to lead with purpose - and co-create with complicidad.
“Complicidad” is more than collaboration for us - it’s trust, creative chemistry, and a process as meaningful as the outcome.
We turn vision into strategy, and strategy into movement - through flexible frameworks, resonant storytelling, and clarity that connects.
The Core of What We Do
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Brand strategy consulting with soul - and systems built to scale.
From brand positioning and architecture to naming, identity, and go-to-market clarity, our Consulting work builds the strategic backbone every brand needs to grow with purpose and launch with confidence.
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Community-driven storytelling and talent representation designed to convert attention into brand value.
We help brands and talent craft visibility that sticks - through intentional representation, editorial collaborations, and culture-rooted experiences. Whether it’s social media storytelling or live activations, our Community-powered work transforms audience into advocates.
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Strategic clarity and marketing education for teams and visionary leaders.
From focused 1:1 sessions to group programs and team trainings, our Coaching services equip founders, executives and creatives with the tools to align, articulate, and advance their brand - confidently and intentionally.
Meet Our Founder
Carolina Bermúdez is a brand strategist, creative director, and marketing advisor with over 15 years shaping some of the world’s most iconic brands. From global boardrooms to boutique launches, she’s known for her rare ability to combine clarity and intuition, systems and soul. CB and Co is her most personal work yet - a consultancy built for visionaries who don’t fit the mold, and don’t want to.
