Smart Strategy. Soulful Brands.
CB and Co is not just another creative agency. It’s a marketing consultancy firm built for founders, creatives, and businesses ready to lead with purpose.
We translate vision into strategy, and strategy into movement - with frameworks that flex and storytelling that resonates.
The Core of What We Do
-
Brand strategy consulting with soul - and systems built to scale.
From brand positioning and architecture to naming, identity, and go-to-market clarity, our Consulting work builds the strategic backbone every brand needs to grow with purpose and launch with confidence.
-
Talent representation and community-driven storytelling designed to convert attention into brand value.
We help brands and talent craft visibility that sticks - through intentional representation, editorial collaborations, and culture-rooted experiences. Whether it’s social media storytelling or live activations, our Community-powered work transforms audience into advocates.
-
Strategic clarity and marketing education for visionary leaders.
From focused 1:1 sessions to group programs and team trainings, our Coaching services equip founders, executives and creatives with the tools to align, articulate, and advance their brand - confidently and intentionally.
Meet Our Founder
Carolina Bermúdez is a brand strategist, creative director, and marketing advisor with over 15 years shaping some of the world’s most iconic brands. From global boardrooms to boutique launches, she’s known for her rare ability to combine clarity and intuition, systems and soul. CB and Co is her most personal work yet - a consultancy built for visionaries who don’t fit the mold, and don’t want to.
The CB and Co Approach
-
We don’t rely on guesswork. Every brand decision is mapped to a clear framework - from positioning to architecture - built to scale and designed to last.
-
We lead with emotional intelligence, but never at the expense of clarity. Our process blends heart and logic to shape brands that connect deeply and perform smartly.
-
Our tools aren’t templates. They’re proven models adapted to your business - grounded in method, but never formulaic. Because no two legacies look the same.
